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A recent study released by the Nielsen Company that tracks consumer habits found that 63 percent of consumers report having to trim expenses because of high gas prices. Todd Hale, senior vice president of Nielsen said;

“While discretionary spending is likely to be a challenge for most low and middle income shoppers, even affluent consumers are looking for ways to make their dollars go further.”

Nielsen reported that 78 percent of consumers are combining shopping trips, 52 percent are eating out less and 35 percent of consumers are buying less expensive brands at the supermarket.

See stories-
CNN Money article : Gas prices have consumers cutting back - study
Phoenix Business Journal : Nielsen survey shows 63 percent of consumers cutting spending