
Although hard figures will not be available until next week, anecdotal reports from the malls of America seem to suggest that shoppers were fewer and more frugal on Black Friday 2008.
In a story titled ‘Big markdowns, short lines on Black Friday’, the Desert Sun of Palm Springs CA reported, “Some shoppers were more reluctant to go after big-ticket items on Friday, using their shopping dollars prudently and snatching up everyday essentials that were marked down.” The Sun quotes a mother who said, “The economy’s really bad. I’m just buying the necessities this year for my baby. I’m staying out of toys and stuff. I’m glad he doesn’t know about toys yet.”
Time reports that on “34th Street, many stores were half empty and some sales staff said they had noticed that shoppers were holding back this year.” A sales person at Macy’s told Time, “They’re not buying the big stuff.”
Reuters writes that Macy’s offered about 200 “door busters” to Black Friday shoppers. Like most retailers, the Christmas shopping season represents 40 to 50 percent of their yearly sales revenues. Macy’s CEO told Reuters that he expects to close about 10 stores next year and delay remodeling projects at its locations across the US. Though the company said that it always closes under-performing stores, Macy’s reported a quarterly loss earlier this month and said it feared a prolonged retail downturn in the US economy.
The Los Angeles Times, noting that “tighter credit and widespread layoffs have caused many consumers to cut back on nonessentials”, writes that Tiffany’s third quarter profits had dropped, with shares falling to 35 cents, less than half of their yearly high. Sales in Tiffany’s Americas region stores declined 7 percent overall and sales at stores open at least a year, dropped 14% in the US.
The economy has not dampened the outlook of some players who were formerly on the margins. Reuters reports that the quarterly profit of discount retailer Dollar Tree Inc rose 20 percent last quarter, and the company expects to see further gains. Dollar Tree sales rose to $1.11 billion last quarter and projects fourth quarter sales to reach $1.38 billion to $1.42 billion. The retailer operates 3,572 stores in 48 states and sees bankruptcies of other retail stores as a magnificent opportunity. Reuters writes that the CEO of the dollar discount store, “sees opportunities for Dollar Tree in finding better commercial real estate at lower costs, as some retail chains cut back on store openings while others plan to close existing outlets under bankruptcy proceedings.” The company plans to open over 200 more stores in 2009.
There were signs before yesterday that the 2009 X-mas buying season could result in a decline over last year’s sales figures-which has not happened in 24 years. Reuters reported that retail stores are shipping products to close-out liquidators that were never even placed on store shelves, “Piles of jewelry, clothing and electric drills are bypassing store shelves and heading straight to liquidators by the caseload as stores try to save as much cash as they can.”
Reuters writes;
“At warehouses operated by Liquidity Services Inc., a leading online auction company for surplus goods, there are rows and rows of pallets of offloaded merchandise ranging from jewelry to consumer electronics…
At the company’s Liquidation.com, which auctions surplus goods offered by stores and manufacturers to dollar stores and small businesses that sell on eBay, the number of auctions scheduled for the Thanksgiving weekend has soared to 2,100 — eight times more than last Thanksgiving said chief executive Bill Angrick.”
Reuters suggests, “fear of deflation — is also causing stores to dump inventory.” Richard D. Hastings, a consumer strategist from Global Hunter Securities, told the news service, “Prices are slipping too fast, and so by the time you sell the product, stores are not covering their operating expenses.” And, the downward spiral accelerates;
“But stores are only making matters worse. The more they discount and send to liquidators, the lower the prices become. Consequently, stores generate less in sales.
Still, in the current economy, they have no choice. Carrying inventory is a big expense, and stores need to preserve cash at a time of tightening credit…
This is about survival. This is not about muddling through the holiday season,” Angrick said.”
see stories-
Time : Black Friday Turnout: No Miracle on 34th Street
Desert Sun : Big markdowns, short lines on Black Friday
Reuters : Macy’s CEO sees closing up to 10 stores next year
Associated Press : Tiffany’s third-quarter profit tumbles
Reuters : Dollar Tree profit jumps 20 percent, shares rise
Associated Press : For stores, the holiday season may already be over